Classy Swan is a multi-brand company oriented to the sale of exclusive caps that seeks to generate a differential, to be a classic, modern brand and oriented to a consumer who demands quality in each of its products.

For this project we took charge of developing a brand architecture and branding process, where we initially interpreted the values ​​that the brand wanted to project and from this we began to develop the personality of the brand, the name and all the visual personality, in elements such as: Logo, uniforms, packaging, labels and identity in social networks.

Working as a team we find a differential and it is being a multi-brand brand with its own projection and that exclusivity does not come from the third-party brand products it sells, but from its DNA and identity.